Stand Up Pouch

A stand-up pouch is a type of flexible packaging that can stand upright on its own, thanks to a bottom gusset (a fold or pleat at the base). It’s commonly used for food, beverages, pet food, coffee, and non-food products like detergents or cosmetics.

Key Features:

· Bottom Gusset: Allows the pouch to stand up on shelves, improving visibility and stability.

· Material Layers: Usually made of multiple layers (like PET, aluminum foil, PE) for durability, moisture protection, and barrier against light or oxygen.

· Reclosable Options: Often includes zippers, spouts, or tear notches for resealing and convenience.

· Custom Printing: Offers a large surface area for branding and product info.

Pursue Flexible Packaging is your reliable partner for custom stand-up pouches, offering a comprehensive range of services. We manage every step of production in-house, from platemaking, flexographic printing, lamination, and coating to slitting and pouching. With our all-in-one solution, we ensure that your pouches arrive at your facility exactly as planned.

Stand-up pouches are rapidly becoming the preferred choice for flexible packaging due to their numerous advantages:

1  Lightweight and space-saving compared to rigid containers.

2  Cost-effective to produce and ship.

3  Eco-friendlier options are available (e.g., recyclable or compostable materials).

4  Enhances shelf appeal in retail environments.

Options for your stand up pouch

Here are some common options for stand-up pouches, depending on your needs and product type:

By Material Type:

1. Kraft Paper + PE

o Natural look, often used for dry foods, snacks, and organic goods

o Eco-friendly appearance

o Can be with or without a clear window

2. PET / VMPET / PE (Foil Pouch)

o High barrier for coffee, tea, snacks

o Keeps out moisture, light, and oxygen

o Often metallic inside

3. PET / NY / PE (Clear Window Pouch)

o Transparent or partial window to show the product

o Great for granola, nuts, candy

4. Recyclable / Compostable Film

o Good for eco-conscious brands

o PLA or PE-based recyclable materials

o Usually used for sustainable food packaging

These material combinations are just the tip of the iceberg. If you'd like to know which materials are suitable for your product, please contact us. Helping customers solve problems is something we've always been happy to do.

By Functional Feature:

1. Zipper Pouch (Reclosable)

o Common for coffee, nuts, dried fruits

o Easy to open and close

o Optional tear notch above zipper

2. Spouted Pouch

o For liquids like juices, baby food, sauces

o Reclosable cap, safe for travel

3. Valve Pouch (Degassing Valve)

o Especially for coffee to release CO₂ while keeping air out

o Keeps beans fresher

4. Child-Resistant Zipper Pouch

o Used for supplements, edibles, or chemicals

o Complies with safety regulations

By Shape or Size:

· Flat Bottom Pouch (Box Pouch)

o More shelf-stable, stands firmer than regular stand-up pouches

o Premium look, holds more volume

· Standard Doypack

o Traditional stand-up shape with rounded base

· Shaped Pouch

o Custom die-cut shapes (bottle-like, animals, etc.)

Our Biggest strength – Digital printing

We are equipped with advanced digital printing technology that supports small-batch customization. This allows us to flexibly accommodate low minimum order quantities, helping clients save costs and respond quickly to the market during trial production or multi-style product testing.

Please share any ideas you have about the product with us — leave the rest to us, and we’ll provide you with the most comprehensive packaging solution.